Digital marketing packages can be segmented into SEO optimization, SMO, SMM and Adsense.
To be able to benefit your business, you should know about how to Choose the Right Digital Marketing Packages. In this article we will focus on SEO services. The main advantages of
using SEO services is that you have access to expertise from
individuals who are experienced in search engine optimization and
using an SEO service may be more time efficient for you. The
disadvantage of using an SEO service is the initial costs
involved in search engine optimization and costs associated with
ongoing monitoring of the search engine ranking and adjustments
to the SEO service’s strategy and to the website.

Questions you should ask and have answered before contracting an
SEO service to do your search engine optimization include:

1. What strategies do the SEO service use to improve search
engine ranking?

2. What services are included in the SEO service package to
be provided?

3. Which search engines does the SEO service target?

4. Does the SEO service guaranty a specific ranking or
certain results?

5. How much experience does the SEO service have in the
field of search engine optimization?

6. What are the initial costs of the SEO service and what
are the costs for ongoing monitoring and SEO services to
maintain the ranking?

Common strategies used for search engine optimization include
keyword research to identify keywords and keyword phrases for
optimization focus, designing the website with metatags and html
tags using the keywords to be optimized, development of keyword
rich content for the website, and linking campaigns to build link
popularity and link relevancy. SEO services generally include the
use of all of these strategies and sometimes more. The major
search engines are Google, Yahoo! and MSN but there are many more
search engines include specialty search engines which may benefit
your business.

Most Digital Marketing Packages do not guaranty a specific rank in the
search engines because that is near impossible to do; however,
they may guaranty certain results such as an improvement in
website traffic directed through the search engines. The
experience and expertise of your SEO service company is very
important because search engine optimization is no easy task.
Both the initial costs of optimizing the website and ongoing
costs for having the SEO service monitor and maintain the ranking
should be considered. In the next series on how to Choose the Right Digital Marketing Packages,
we will focus on other aspects of digital marketing. Contact us today for quotations.