Powerful Advantages of Digital Marketing include:

Digital Marketing helps you strategize with Data and Analytics

Digital marketing provides you complete view about how many people visited your website in real time through graphical representation. With the help of Google Analytics, one can track the information and statistics of their marketing website. Digital marketing helps you know about the following:

• number of visitors visiting your website
• graphical location of the visitors
• age and interests of the visitors
• time spent by them on your website
• the traffic source
• bounce rate of the website
• change in website traffic with time

This real time data analysis and breakdown of the web traffic information helps you to optimize your marketing tactics as required and provides you a clear understanding of the effectiveness of your marketing tactics.

Digital Marketing Improves Content Performance and Lead Generation

Suppose you have made a product brochure which you have distributed to people as offline content. One problem which you will face here is that you won’t have any idea about how many actually read your brochure and how many actually threw it into the trash.

But if you prepare a visual content and post it on the different digital platforms, buyers and customers would be able to learn about the different services you provide and depending on that engagement, Google will consider your content to be worthy and will rank you higher.

Digital marketing helps you to measure how many visitors actually viewed your marketing content. It will also allow you to see their geographical location. In addition, you may also collect the contact information of the interested people you downloaded your marketing content by filling forms which in turn will help you generate leads.

Digital Marketing is cost effective than Traditional Marketing

As compared to traditional marketing which involves advertising in radio, television and yellow pages, digital marketing saves a lot of money. Email marketing which is an effective digital marketing strategy, allow you to send important emails to prospects and clients. This strategy helps in interacting with the audience while promoting your brand and thus helps in the conversion of prospects into leads.

Digital Marketing Provides Real Time Results

Digital Marketing allows businesses to view their real time marketing results. It provides businesses with a clear understanding of what’s working and what’s not with their marketing tactics unlike traditional methods.

Through Digital Marketing, you can gain information about:

• the number of visitors
• increase in your subscriptions
• knowledge about the peak trading times
• an idea about your conversion rates
• increase/decrease in your website traffic
• website bounce rate
• So much more!